Lumé
Scaling a skincare brand with UGC + AI
Beauty & Skincare
2025
6 weeks
Excerpt
Lumé had great products but zero traction. We built a UGC pipeline with 8 creators, then used AI to identify winning hooks and repurpose top content across every platform.
The problem
Lumé was posting polished branded content — product shots, lifestyle photography, professional voiceover — and getting almost no engagement. Their content budget was going entirely into production, with zero return.
What we built
We sourced 8 micro-creators in the skincare and beauty space. We built a 30-day UGC production system: creators received AI-informed briefs with 4–5 hook variations, produced authentic review-style and transformation videos, and submitted weekly batches. AI analyzed each piece for hook performance and watch time. Top performers were repurposed across TikTok, Instagram Reels, and YouTube Shorts within 48 hours.
The result
500K monthly views within 6 weeks of launch. 41K new followers across platforms. Hero product sold out twice during the campaign. UGC content outperformed their previous branded content by 12x on engagement rate. Production cost per piece reduced by 74%.
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